Thrive Chiropractic is located on a busy main road in Paraparaumu. It was originally a residential house that has now been rezoned.
When I met with the owners of Thrive, they were quite happy to repaint their exterior a modern grey, quite similar to the existing colour scheme. As soon as I saw the building, I had a different idea. Being that this building is their business, it is on a main road, there are also other residential homes that have been rezoned and are now businesses (all painted grey and white), I thought they should take the opportunity and paint their exterior a colour to match their branding and stand out from the rest.
As Thrive’s branding had two very different blues on their signage, one being a bright blue and the other an aqua blue, I wanted to find a colour that would work well with all the existing signage. After going through countless blues, I finally found one that I thought would look great.
Even though it was a huge change initially and the owners were a little unsure once the painting started, they said it is as if it should have always been blue.
Blue is great for business as it represents professionalism, reliability and trustworthiness.